I’m honored that Jill Overdorf of Naturipe Farms agreed to talk about the fresh produce industry during the COVID-19 pandemic. Jill is a respected leader in foodservice who has spent her career promoting fresh produce across the industry — she has even worked in foodservice on every continent. She has been a mentor to me and is one of my favorite people. We hope this interview brings practical insight and a dose of optimism during these uncertain times.
Topics we cover
- The shift from foodservice to retail. While foodservice volumes have declined substantially, much of that product has moved into the retail channel. As a result, we don’t expect widespread food waste because a large portion of items intended for foodservice have been redirected to grocery stores.
- There is no shortage of food. Our supply chain remains strong, responsive, and one of the safest in the world. Food safety practices have not been compromised.
- Understanding consumer panic. Panic buying is often a psychological response to uncertainty — people purchase extra items to regain a sense of control. Retail grocery sales have surged and, in some cases, are exceeding typical holiday volumes.
- The future of foodservice. This situation was unexpected. Whenever possible, support local restaurants through takeout and delivery. Food prepared for takeout remains safe when proper precautions are followed.
- Naturipe’s product lineup. Naturipe supplies blueberries, strawberries, raspberries, blackberries, avocados, and cranberries. Berries are rich in vitamin C and antioxidants, which can help support overall health. With berry season starting, it’s a great time to add them to meals and snacks.
If you have questions about COVID-19, foodservice, or the produce industry, please leave them in the comments and we’ll answer them for you.